CCR Question #2 Draft

The magazines I researched for audience engagement were Real Simple, Good Housekeeping, and Southern Living. They had many strategies for audience engagement that I thought were effective. The Real Simple magazine created a "home idea" in New York. They took a regular townhouse and designed it into their own home. People can go online and take a virtual 360 degree tour of the house. This is engaging because it gives the readers inspiration for their own homes and they can even take the magazine's ideas and put it in their house. The Good Housekeeping magazine uses a Facebook site. This is engaging because people can follow their page and get updates on the magazine almost on a daily basis. They post videos of DIYS and cooking, and also post their own articles. Readers can watch these videos at home whenever they want and have access to many different kinds of videos. The Southern Living magazine partnered with the store "Dillard's" to make and sell their own products. This is engaging because if the readers see something they like in the magazine, sometimes they can buy it from the store. They can use these products to decorate their homes. My marketing plan to get my audience engaged is to have an Instagram account. Instagram is very user-friendly and easy to work with, so it will even work with older adults. It will have links to articles and many videos and pictures of food and decorating.

My magazine will be distributed as a real media text. The traditional method of distribution for my magazine is through print. Subscription letters will be sent in the mail to houses for people to fill out. Then the magazines will be sent to the people who subscribed monthly. For my digital distribution, I also researched Real Simple, Good Housekeeping, and Southern Living.

My digital distribution plan is to use an app. It will be available on any smartphones or tablets. Consumers can subscribe and get access to all issues, or they can pay for individual issues. There is also an option for "sneak peaks" of some articles in the magazines if people do not wish to pay for anything.