Audience Engagement Research- Good Housekeeping

Good Housekeeping has a total of 6 million readers. 84% of these readers are homeowners. The median age is 53 years old and 43% of the readers are women ages 25 to 54. A majority of the readers have a household income of $50,000+ which means most of them are in the middle class. Our target audiences are similar because most of them are homeowners, which the magazines are designed for. Most of the homeowners are in the middle class because of the types of articles featured in our magazines. They are both mainly targeted for older, adult women.

A marketing strategy that this magazine uses is social media. They use Facebook to post videos relating to their magazine, such as DIYs, and they post their own articles. This encourages people to follow their page and eventually subscribe to the magazine.

To market my product, I would make an Instagram for my magazine. The posts would include some new, short articles that anybody could read to get inspired to redesign their home or better themselves. I would use Instagram because it would also target younger adults, as well as middle aged adults. This form of social media is user friendly to everyone.