Audience Engagement Research- Real Simple

Real Simple has a total of 7 million readers. Most of the readers are women since they advertise it as a "women's magazine." 82% of the readers own a home. The median age is 52. Our target audiences are similar because the magazine is meant for homeowners since most of the articles are about improving your home, cooking, and decorating. Our target age is similar because it is meant more for adults, since they have their own home.

I researched how this magazine markets their product. They have a press release saying that Real Simple launched their own online shop where consumers can buy clothes, furniture, and more. Another marketing technique was an event created by Real Simple. In 2019, they had their own "home idea" located in Brooklyn, New York. They transformed a townhouse into their own designed home that give strategies to other homeowners. People can take a 360 degree video tour of the house.

To market my product, I would create an event with other magazines of my genre and other home decorators to sell our very own products. Some products would be the ones featured in the articles, while others could be newer. At the event, I could subscription papers there so people can subscribe to the magazine if they liked the event.